Archives for January 2013

New Public Enemy video stars Pittsburgh – HWIC Filmworks serves as the official video crew for SLAMjamz Records

Last week, a new Public Enemy video hit the Internet: an uplifting tune called “Everything,” with a sweet, Motown-style riff behind it and a sing-songy delivery by Chuck D. The video begins with — hey, is that Justin Strong, from Shadow Lounge?! Wait, that second guy … that’s Davon Magwood, the Pittsburgh comedian, isn’t it? How did all of Pittsburgh end up in a Public Enemy video? It turns out it was the work of a married couple from Tarentum. David and Maura Snyder, along with David’s cousin, John Delserone, run HWIC Filmworks, a film-production company that’s made feature films and commercial videos, and serves as the official video crew for Chuck D’s SLAMjamz Records label. David first got in touch with Chuck D randomly in the late ’90s. “I was always a huge P.E. fan, and I sent him an email once on the off chance he’d read it — they were leaving Def Jam at the time, and were looking at their options — and he emailed me back, which I didn’t expect!” From there, the two kept in touch — collaborating in the long-distance group The Impossebulls, and eventually forming a partnership in which David would direct videos for SLAMjamz and Public Enemy. He’s also done remixes and produced tracks for Public Enemy. Maura — who works a day job in mental health and previously had no experience in video — has become a producer for HWIC. Some jobs are bigger than others — when Public Enemy was making videos for some older songs that had never gotten the treatment, for example. (“I was like, ‘You want me to make a video for “Welcome to the Terrordome?”‘” David recalls with a laugh.) The idea behind the new video is to feature regular people — the song is an anthem about being proud regardless of one’s material possessions — and it features Pittsburghers who the Snyders know, from Strong and Magwood to Most-Wanted Fine Art Gallery’s Jason Sauer and Nina Gibbs (and son Rowdy), and Kahmeela Adams, of the 48 Hour Film Project, which HWIC won in 2011. It’s been having an effect on the folks who appear, too. “I got a text from one of the actresses,” says Maura. “She said she walked into her bank and the people there were like, ‘Didn’t we just see you in that Public Enemy video?'” Article Source: http://www.pghcitypaper.com/pittsburgh/new-public-enemy-video-stars-pittsburgh/Content?oid=1610516

Steel City is backdrop for new video from legendary Public Enemy

Public Enemy told anyone within earshot of their lyrics and trembling bass line to “Fight the Power” and “Bring The Noise” nearly three decades ago. Today, the iconic rap group is promoting self-worth over material, while using images of the Steel City to tell the story. Pittsburgh filmmaker David Snyder directed the video for “Everything,” the debut single from Public Enemy’s “The Evil Empire of Everything,” one of two albums the group released in 2012 to mark its 25th anniversary. Fans shouldn’t expect to see the likes of Chuck D, Professor Griff and Flavor Flav bobbing in front of the camera this time out. No. Instead, they get Nina Gibbs, her husband and other Pittsburgh regulars lip-syncing the lyrics. “The message of the song is you don’t need material things to have everything or to be content in life,” Snyder says. “Everything” was shot over two weekends in various Pittsburgh neighborhoods, including Mt. Washington, Homewood, Bloomfield, Freeport and New Kensington. Producer Gary G-Wiz suggested developing a video not featuring footage of the group to parallel the spirit of the song’s lyrics. It was Snyder’s idea to use Pittsburgh backdrops and local talent portraying working-class people doing their jobs. Snyder — a multiple winner in the 2011 Pittsburgh 48-hour Film Project — knew just where to look for actors. “Taking Chuck’s words and putting them into the mouths of regular people … helps you relate to the song more. It’s more personal to the audience than seeing Chuck on a sound stage somewhere,” says Snyder, who grew up in Moon, studied film at Wright State and got his video chops working at the community-access station in Moon. Gibbs, a producer for the 48 Hour Film Project, is shown in the video in partial silhouette painting a window sill. That wasn’t a performance: She and her husband Jason Sauer, who also is in the video, run a general-contracting company. They were hired to fix up an apartment in Garfield that weekend. Gibbs’ scene was shot on the job. “It was a cool experience,” says Gibbs, 32. “People all across the world are looking at this because of the reputation of Public Enemy. They’re all seeing the faces and scenery of Pittsburgh.” Sauer, a professional artist and the owner of Most Wanted Fine Art in Garfield, has a scene with his son, Rowdy, toward the beginning of the video. He says it didn’t take him long to get the lyrics down good enough to lip synch Chuck D’s vocals. The hard part was keeping up with the rapper’s inflections. “I had to make sure that when he cleared his throat I did it, too,” says Sauer, 37. Article Source: http://triblive.com/aande/music/3314377-74/video-everything-pittsburgh#axzz2QscuNCNT

Public Enemy video made in Pittsburgh

You would expect a Public Enemy video to be shot in one of the New York boroughs, but you’ll get a pleasant surprise if you hit the clip for the hip-hop crew’s new single, “Everything.”
It begins not with Chuck D., but Justin Strong of the Shadow Lounge, mouthing the words to the song, which has the feel of a throwback Motown track. It continues on with Pittsburghers in Pittsburgh places, including comedian Davon Magwood and Most-Wanted Fine Art Gallery’s Jason Sauer, lip-syncing the song, a powerful statement about being grateful for what you have.
The video was created by Tarentum couple David and Maura Snyder, along with HWIC Filmworks, a film-production company run by David’s cousin, John Delserone, that has been making videos for  Chuck D.’s SLAMjamz Records label.
The video has more than 182,000 hits on YouTube and is getting raves like “instant video classic” in the comments section. “Everything,” which features guest spots by saxman Gerald Albright and singer Sheila Brody, comes from Public Enemy’s 12th album, “The Evil Empire of Everything,” which was released in the fall.
Now let’s see if we can get the new Rock and Roll Hall of Fame band to play Pittsburgh … it’s been a while.

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